Samuel LeifeldTechnological Determinism“Technological determinism is the theory that a society’s technology determines its cultural values, social structure, and history…4 min read·Jun 20, 2021----
Samuel LeifeldAgenda Setting Theory.This week in my Mass Communications Theory course we discussed the idea of the agenda setting theory. Unlike in the bullet theory this…3 min read·Jun 14, 2021----
Samuel LeifeldThe Active AudienceGrowing up with the internet it is hard to think about a media landscape which is different from the one we live in now. We are in an…1 min read·May 30, 2021----
Samuel LeifeldThe two-step flow theory of Mass MediaYou’re scrolling through your twitter feed and you see that one of your favorite actors Leonardo DiCaprio has tweeted a news story…3 min read·May 24, 2021----
Samuel LeifeldBullet Proof? How Mass Media influences People in 2021.In the study of Mass Media there is a study known as the hypodermic needle theory/ magic bullet theory. The magic bullet theory is a linear…3 min read·May 16, 2021----
Samuel LeifeldBill & Ted Face the Music Executive SummaryAlright Dudes it’s time for a most excellent introduction to the Social Media Marketing strategy for the upcoming release of Bill and Ted…6 min read·Aug 13, 2020----
Samuel LeifeldDiscussion 11- Hub Theme ExamplesWhen trying to figure out what the biggest barriers were preventing people from going to Hunters Creek Golf Club I landed on these three…2 min read·Aug 9, 2020----
Samuel LeifeldDeveloping a Social Media Code of Ethics for Hostel WorldLast week I discussed the topic of Social Media Influencers and in the process talked about the company hostelworld.com. This is a company…3 min read·Aug 7, 2020----
Samuel LeifeldExplore until you Die with Hostelworld: The benefits of micro-influencers for Budget ServicesWanderlust is defined as having a strong or innate desire to rove or travel about. Although many people may feel this urge to travel it is…4 min read·Aug 1, 2020----
Samuel LeifeldHigh Vis, Ultra Fizz- How LaCroix Sells to their Target MarketAny successful business knows who their target market is, this allows them to cater to advertisements which align with their interest and…3 min read·Jul 24, 2020----
