“Technological determinism is the theory that a society’s technology determines its cultural values, social structure, and history. According to the theory, social progress follows an inevitable course that is driven by technological innovation. Technological determinism has two central concepts: 1) that technological development itself follows a predictable, traceable path that…

This week in my Mass Communications Theory course we discussed the idea of the agenda setting theory. Unlike in the bullet theory this theory suggest we aren't being told what to think we are instead being lead to think a certain way based on the stories that are being covered…

Growing up with the internet it is hard to think about a media landscape which is different from the one we live in now. We are in an interconnected society where people get to play an active role in the media they are consuming.

You’re scrolling through your twitter feed and you see that one of your favorite actors Leonardo DiCaprio has tweeted a news story discussing the urgent need to reduce CO2 emissions in order to save the South Atlantic spotted flying polar bears. While this topic has never been of priority for…

When trying to figure out what the biggest barriers were preventing people from going to Hunters Creek Golf Club I landed on these three: Golf is Boring, Golf is only for Old Men, and Golf is too Expensive! When coming up with repeatable themes for our social media platforms I…

Samuel Leifeld

Social Media Graduate Student at the University of Florida. I once got a Degree in History but that was in the past.

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